Sydney’s corporate communications agency

For major projects, important decisions and teams at capacity.

Your organisation has something important to communicate. The people responsible are already stretched, several stakeholders need to be involved, and the work needs to move.

Biased works alongside executives, communications leaders and project teams to establish the position, prepare the messages and coordinate delivery.

From a significant announcement to ongoing corporate communications support, we take responsibility for the work that needs experienced attention.

Speak with Biased

One clear position

Give executives, employees and project partners a consistent explanation of what is happening and why it matters.

Experienced people, directly involved

Work with people who understand the organisation, provide considered advice and stay close to delivery.

Additional capability when it counts

Bring in senior communications support for a defined project or as an extension of your existing team.

When the communications need more attention than your team can give them

A major project is entering a new stage

A development, government program or joint venture is approaching an announcement or milestone. Partners need to agree on the messages, stakeholders need context, and the public needs a clear explanation.

Your internal team is at capacity

Business as usual has filled the calendar. A report, leadership announcement or priority project still needs someone experienced to take responsibility for it.

Too many people own different parts of the message

Executives, technical teams, partners and advisers each have a perspective. You need an agreed position and a practical process for getting communications approved and delivered.

Your organisation’s work deserves a stronger public profile

The expertise and results are there, but they are not being communicated clearly. Leadership needs a credible position in the conversations that matter to the organisation.

Corporate communications services

Establish the position. Prepare the people. Deliver the work.

Biased connects the decisions being made inside your organisation with the information employees, partners, stakeholders and the public need to receive.

Corporate communications planning

Set priorities around the organisation’s objectives, upcoming decisions and communications risks.

We establish the audiences, messages, channels, responsibilities and sequence of activity, so your team knows what needs to happen next.

Executive communications and profiling

Turn leadership decisions and specialist knowledge into clear messages.

Support can include executive announcements, talking points, briefings, thought leadership, opinion pieces and preparation for interviews or public appearances.

Stakeholder communications

Identify who needs to be involved, what matters to them and when they need to hear from the organisation.

We prepare messages and supporting materials for government, industry, community, project partners and other stakeholders.

Internal communications

Help employees understand important decisions and organisational developments.

We can prepare leadership messages, staff announcements, manager briefings and questions and answers, coordinated with the wider communications.

Corporate public relations and media relations

Develop the public position, identify relevant media opportunities and prepare the organisation to respond.

Biased writes media materials, prepares spokespeople and manages journalist outreach, enquiries and follow-up.

Content and channel delivery

Carry the agreed message through the channels your audiences use.

Website updates, email, executive LinkedIn content, corporate social channels and project materials can form part of the wider communications program.

Selected corporate communications work

Experience across national organisations, government programs and major place projects.

Biased works closely with internal teams to understand the organisation, navigate competing requirements and keep communications moving.

QBD Books

Executive profiling, business announcements and corporate public relations

Biased has supported QBD Books with communications advice, executive profiling and spokesperson positioning.

Our work has helped communicate business initiatives and partnerships while strengthening the public profile of the organisation and its leadership.

View the QBD Books project

Western Sydney Lakes

Corporate communications, media relations and stakeholder engagement

Biased works as an extension of the Western Sydney Lakes executive team on a multi-decade project spanning approximately 2,000 hectares.

Our role includes communications planning, stakeholder engagement, executive profiling, media relations and support for major announcements.

View the Western Sydney Lakes project

Construction trainees on a worksite, from the Biased CICT project portfolio

Construction Industry Culture Taskforce

Positioning complex research for government, industry and national media

Biased supported the release of the Taskforce’s Trainee and Interim Reports, strengthening its positioning and translating technical research into a relevant national business issue.

The campaign secured 12 broadcast placements, eight print placements and more than 30 pieces of online coverage.

View the Construction Industry Culture Taskforce project

Sydney Metro Northwest Places

Ongoing support for an evolving government-led program

Biased has worked alongside Landcom’s Sydney Metro Northwest Places team since 2020.

We help prioritise activity, respond to changing requirements and deliver communications across email, social media, partner channels, content and community initiatives.

View the Sydney Metro Northwest Places project

Tecco

Clearer positioning through website and project copy

Biased worked with Tecco and its digital and design partner to communicate the company’s capabilities and approach.

The work refined Tecco’s tone of voice and developed website and project copy that explained its technology offering to its audiences.

View the Tecco project

Landcom

Corporate communications, brand content and channel management

Across a six-year relationship, Biased has supported Landcom with corporate communications and ongoing content across its organisational channels.

The work connects corporate and project messages with the audiences the organisation needs to reach.

View the Landcom project

Landcom marking its 100,000th homesite customer during its 45-year anniversary

Landcom 45 Years

Campaign communications for a significant organisational milestone

Biased supported the campaign celebrating Landcom’s 45th anniversary.

The project brought a defined milestone into focus through dedicated campaign activity, alongside the organisation’s wider marketing and communications requirements.

View the Landcom 45 Years project

An extension of your team

“The Biased crew is well integrated with our team and have regular catch ups to plan and prioritise our marketing needs.”

Alexandra Boyce
Senior Place Manager, Sydney Metro Northwest Places, Landcom

Three ways to work with Biased

A defined project

For an announcement, report, partnership or organisational milestone with a clear objective and delivery deadline.

Biased can take responsibility for:

Communications planning and key messages
Stakeholder briefings and supporting materials
Executive and spokesperson preparation
Media outreach and enquiry management
Coordinating content, approvals and release

Discuss your project

Additional support for your internal team

For communications and marketing leaders who need experienced capacity without adding a permanent role.

We work within your existing team structure and approval requirements, taking ownership of agreed priorities.

Support can include:

Planning and prioritising communications activity
Managing a project or ongoing workstream
Preparing executive, employee and stakeholder communications
Coordinating media, content and channel activity
Adapting delivery as requirements change

Add Biased to your team

Direct advice for leadership

For executives who need an experienced view on an important decision, public position or emerging communications issue.

Biased can help assess the situation, challenge the proposed approach and prepare the materials needed to act.

Support can include:

Organisational positioning
Communications advice for significant decisions
Executive messages and briefing materials
Stakeholder considerations
Media and spokesperson preparation

Talk through the situation

Working with several teams should not mean rewriting the message several times

Corporate communications often involves people with different responsibilities, information and approval requirements.

Biased works with the people involved to establish the facts, understand their concerns and agree on what the organisation can communicate.

We help clarify who contributes, who approves, who speaks and how updates reach the wider team. That gives the work a practical path from the first brief through to release.

Where specialist advice is needed, we work alongside your legal, technical, operational and other advisers.

How we get the work moving

01 — Understand the situation

Start with the organisation, the decision or project, the people involved and what needs to happen.

Bring the deadlines, existing materials and any immediate concerns. You do not need a finished communications brief.

02 — Agree on the scope

We recommend the support required and define the priorities, responsibilities, deliverables and budget.

The engagement can cover a specific project or an ongoing role alongside your team.

03 — Prepare and deliver

Biased develops the position and materials, coordinates input and approvals, and manages the agreed communications activity.

The people advising on the work remain involved in getting it delivered.

04 — Review and adapt

We review progress against the agreed objectives and adjust activity as the organisation’s requirements change.

Depending on the brief, that can include delivery milestones, media coverage, stakeholder feedback and channel performance.

Corporate communications across Sydney and Western Sydney

Biased supports corporate, government and not-for-profit organisations across Sydney, with experience in Western Sydney’s major projects and communities.

Our work with Western Sydney Lakes, Landcom and Sydney Metro Northwest Places involves organisations communicating across government, industry, partners and the public.

We also support organisations throughout New South Wales and across Australia, working remotely or alongside client teams as the brief requires.

Corporate communications questions

Can you work alongside our existing communications team?

Yes. Biased regularly works as an extension of an internal team.

We can take responsibility for a defined project, manage an agreed part of the communications program or provide senior advice and additional delivery capacity.

Can you take over a project that is already underway?

Yes. We review the existing materials, decisions, deadlines and approval requirements, then identify the immediate priorities.

The starting point is understanding what the project needs now and which parts of the communications require attention.

Can we engage Biased for one announcement?

Yes. A defined engagement can cover a report release, partnership announcement, leadership appointment or significant organisational milestone.

The scope may include positioning, stakeholder communications, media materials, spokesperson preparation and coordinated delivery.

How is corporate communications different from public relations?

Corporate communications covers how an organisation communicates with employees, executives, partners, stakeholders and the public.

Public relations and media relations can form part of that work. A corporate communications brief may also require internal messages, leadership advice, stakeholder briefings and coordination across several teams.

How much does corporate communications support cost?

Biased prepares a tailored scope based on the work required.

The audience groups, deliverables, deadlines, approval process and level of ongoing involvement help determine the fee. We discuss these with you before recommending an engagement.

What should we prepare before contacting you?

Tell us what is happening, what you need to achieve, who is involved and whether there is a deadline.

Existing plans, reports or draft materials are useful if you have them. We can help define the communications requirements if you are still working out where to start.

What needs to move in your organisation?

Tell us about the project, announcement or priority your team needs help with.

Biased will help you work out the communications required and the right level of support to deliver them.