Get executives, internal teams and project partners working from the same message.
Work directly with experienced consultants who understand the brief and remain close to delivery.
We get across the work quickly, add capability where it is needed and keep important priorities moving.
A major project, report, leadership decision or public milestone needs a position everyone can understand and support.
Your website, campaigns and social channels need a stronger, more connected voice and direction.
Executives, project teams, partners and stakeholders are pulling the communications in different directions.
Biased works across major place projects, government-led programs, national brands and organisations influencing public policy. We get close to the organisation, understand the environment surrounding the work and take responsibility for moving the communications forward.
From the position decided in the boardroom to the message received by the public, Biased makes sure everyone knows what is being said, why it matters and what happens next.
Establish the priorities, audiences, messages and channels that will guide your organisation’s communications.
Turn leadership decisions and complex thinking into messages employees, stakeholders, industry and the public can understand.
Prepare for media interest, identify proactive opportunities and help spokespeople communicate with confidence.
Map influence, determine the right order of communication and engage government, industry, community and project stakeholders appropriately.
Biased is small by design. Clients work directly with the people responsible for understanding the organisation, shaping the response and delivering the work.
There is no junior handover, no unnecessary layer between the client and the team, and no communications plan left waiting for someone else to implement it.
A report, announcement, launch or new project needs a clear public position and coordinated delivery.
Biased can help with:
Your team understands the organisation but does not have the capacity to take on another major priority.
Biased can help with:
Leadership is managing change, public attention, competing interests or a situation that could affect the organisation’s reputation.
Biased can help with:
Biased is a corporate communications and public relations agency based in Sydney, working with corporate, government and not-for-profit organisations across Australia. We support organisations navigating major projects, public announcements, growth, change and complex stakeholder environments through corporate communications, media relations, executive communications, stakeholder engagement and issues management.
Whether the brief is a defined project or an ongoing partnership, Biased can work face-to-face, remotely or as an extension of an existing team. Clients work directly with experienced communications professionals who understand the organisation, keep the message consistent and remain involved from the initial direction through to delivery.
Biased gives clients direct access to the people responsible for the work.
We can understand the organisation quickly, make decisions without unnecessary internal layers and remain closely involved from the first discussion through to delivery.
Yes. Biased is often engaged when the project is moving but the communications have not kept pace.
We review what already exists, identify the immediate gaps and establish a practical order of priorities without bringing the wider project to a halt.
We can provide additional capacity, take responsibility for a defined part of the work or lead the communications while collaborating with executives, employees, creative partners and other advisers.
Yes. Biased develops media positions, prepares spokespeople, writes media materials, manages outreach and responds to media interest.
We work across local, metropolitan, national, trade, online, print, radio and television media.
Biased is based in Sydney and has strong experience across all major capital cities throughout Australia
We work with corporate, government and not-for-profit organisations throughout New South Wales and across Australia, both remotely and in person.
Biarta founded Biased in 2020 after working across specialist agencies and major cultural institutions in Sydney and London. She combines communications experience with commercial thinking, helping organisations make confident decisions and turn them into work that holds up publicly.
