Embedded Communications Support for In-House Teams

Your team has another major priority. Give it someone who can take responsibility.

The announcement cannot wait. The executive team needs advice. Your people already have a full workload, and another permanent position is not an option.

Biased provides senior communications support for established organisations with more work than their internal team can carry. We get across the organisation, agree the priorities and take responsibility for defined communications work alongside your people.

From a critical project to ongoing support, you get experienced input and practical delivery through your existing approval process.

Discuss support for your team

Senior input when decisions matter

Work through the position, audiences and timing with people who understand the consequences of the communication.

Clear responsibility for the work

Agree what Biased will own, what your team will provide and how the work moves through review and approval.

Capacity that fits the brief

Bring in support for a defined project, a period of increased demand or a continuing communications requirement.

Experience working inside the organisation’s priorities

Penrith Beach at Western Sydney Lakes
Photography: Q Agency

Western Sydney Lakes

Communications support alongside the executive team.

Biased works as an extension of the Western Sydney Lakes executive team on a significant, multi-decade project spanning approximately 2,000 hectares.

Our role combines communications planning, media relations, stakeholder engagement and executive profiling. We help coordinate the position and the work as the project progresses and different audiences need information.

View the Western Sydney Lakes project

Landcom team members visiting a project site
Photography: Landcom

Landcom

A continuing relationship across corporate and project communications.

Across a six-year relationship, Biased has supported Landcom with corporate communications and ongoing content across its organisational channels.

Our work includes corporate content, leadership communication and coordination with internal teams. The relationship demonstrates how external support can become part of an organisation’s established way of working.

View the Landcom project

Bring Biased in when the workload changes

A major project has landed

A launch, report, partnership or organisational announcement needs sustained attention while the team continues its everyday work.

A vacancy or absence has left a gap

Communications responsibilities still need an owner. You need to establish what requires immediate support and what can be managed by the existing team.

The team needs more senior input

Your people can deliver, but difficult decisions keep returning to an already stretched manager. They need clear direction, review and help moving work through the organisation.

Several executives are setting competing priorities

The team is responding to requests as they arrive. You need an agreed order of work and someone who can help clarify what each brief is trying to achieve.

A project is moving faster than its communications

Partners have been briefed separately, materials are incomplete or a public milestone is approaching. Someone needs to review the position and organise the immediate response.

What Biased can take off your team’s plate

01

Communications planning and priorities

Review the brief, establish the decisions that need to be made and create a practical delivery plan. Identify the audiences, materials, deadlines and people required to move the work forward.

02

Executive messages and briefings

Translate leadership decisions into clear messages for employees, partners, stakeholders and public audiences. Prepare executive announcements, briefing notes and responses to anticipated questions.

03

Project and campaign communications

Take responsibility for the agreed communications around a launch, report, initiative or milestone. Coordinate the materials, contributors and release sequence with the wider project team.

04

Stakeholder communications

Identify who needs information, what they need to understand and when they should receive it. Develop briefings, correspondence and supporting material around the organisation’s confirmed position.

05

Media and spokesperson support

Develop media materials, assess opportunities or enquiries, prepare spokespeople and manage agreed outreach. Coordinate the media activity with internal and stakeholder communication.

06

Content and channel delivery within the brief

Produce the website, email, social and supporting content the communications require. Keep messages and timing consistent across the agreed channels and people responsible for publishing.

Tell us where your team needs support

Agree who owns what from the start

Outsourced communications support should make responsibilities easier to manage. We establish the working arrangements before the activity gathers pace.

ResponsibilityHow we organise it
Communications directionBiased recommends the approach with input from your team and decision-makers.
Business decisions and factsYour organisation confirms decisions, supplies relevant information and identifies specialist advisers.
Writing and coordinationBiased owns the agreed materials, contributor follow-up and delivery schedule.
ApprovalNamed people review the relevant work and provide consolidated feedback.
Publishing and releaseWe agree who distributes each communication and which approvals must be complete first.
New requestsWe assess the impact on priorities, timing and scope before adding work.

This gives your team a clear point of contact and reduces uncertainty about the next action.

Get the immediate priorities under control

01

Understand the situation

We start with the business objective, current commitments and work already underway. We review the materials that exist and speak with the people who hold the relevant information.

02

Identify the decisions and gaps

We establish what needs leadership input, what is missing and which deadlines affect other teams or external audiences.

03

Agree the work to deliver

We define outputs, responsibilities and the approval sequence. Where the team has several competing needs, we recommend an order of priorities.

04

Deliver and keep people informed

We develop the materials, coordinate the agreed activity and keep your contact informed about progress, decisions and changes that affect delivery.

Already underway? We can start with what exists.

You do not need to stop the project or rewrite a complete brief before talking to Biased.

Share the current materials, upcoming milestones and the parts of the work causing concern. We can review the situation and identify where external support will be useful.

That might mean completing an executive announcement, establishing a stakeholder briefing sequence or taking responsibility for a defined part of a larger programme.

We assess what can be delivered within the available time and agree the scope before taking it on.

Three ways to add communications capacity

A defined project

For a report, announcement, launch or organisational milestone with a clear endpoint.

Biased takes responsibility for the agreed communications from planning and preparation through release. Your internal contact remains involved in business decisions and approvals.

Discuss a priority project

Support through a busy period

For a team managing increased demand, a vacancy or a temporary gap in senior capacity.

We agree the work that needs coverage and the practical arrangements for delivering it. Availability, access and responsibilities are scoped around the requirements of the organisation.

Discuss additional capacity

Ongoing communications support

For an organisation with continuing requirements across leadership, projects, media and stakeholders.

Biased works alongside your team to set priorities, provide advice and deliver the agreed program as the organisation’s needs develop.

Discuss ongoing support

Make the engagement clear enough to approve internally

If you need to explain the engagement to a CEO, finance lead or board, the proposal should make the work and its purpose clear.

Biased sets out the problem being addressed, agreed outputs, responsibilities, working arrangements and fees. We identify the information and approvals required from your organisation, along with any separately scoped production or specialist work.

Progress is reviewed against the purpose of the brief. Depending on the engagement, that may include completed milestones, stakeholder readiness, approved materials, relevant media outcomes and the capacity returned to your internal team.

Biarta Parnham, founder of Biased
Biarta Parnham Founder, Biased

Senior involvement stays close to delivery

Biarta Parnham works directly with clients to understand the organisation, challenge the proposed position and help determine the response.

Biased is a small team with practical experience across corporate, government and not-for-profit communications. We work with existing systems and advisers, and stay involved as the work moves from discussion to delivery.

Our communications support is available to organisations in Sydney, Western Sydney and across Australia. Remote and in-person working arrangements are agreed around the brief.

Meet the Biased team

Questions about working with your team

How is this different from commissioning a single communications project?

A project has a defined objective and endpoint. Embedded support can cover several priorities over an agreed period, with Biased working within your team’s routines and approval process. We recommend the arrangement that fits the actual work.

Is this suitable for an organisation that already has a communications team?

Yes. The service is designed to add experienced capacity alongside existing people. We can take responsibility for a major priority, support a communications lead or manage an agreed part of the workload.

Can you provide fractional communications support?

Yes. We can agree ongoing senior input and delivery for organisations that need support without creating a permanent role. The scope, availability and working arrangements are defined in the proposal; they depend on the work required.

Can you help during parental leave, a vacancy or a busy period?

We can assess the responsibilities that need coverage and whether they suit an external engagement. We agree the work and availability explicitly, including any requirements for meetings or in-person attendance.

Can you work within our systems and approval requirements?

Yes. We establish the relevant contacts, access arrangements and approval steps during onboarding. If a process is likely to affect the deadline, we raise it early and agree how to manage the work.

Do we need to know exactly what support we need?

No. Start with the situation, the workload and what is currently difficult to deliver. We can help identify the communications requirement and recommend a manageable scope.

How quickly can you start?

That depends on availability, the brief and the access required. Include any immediate deadline in your enquiry. We will assess what can realistically be taken on and what your team needs to provide.

How is the work priced?

Fees reflect the responsibilities, level of involvement, outputs and duration. We agree the scope and costs before work begins, and discuss changes when new requirements affect the original brief.

Tell us what your team needs to get done

Share the priority, the people already involved and any deadline you are working towards.

Biased can help define the support required and take responsibility for moving the communications forward.

Discuss support for your team