Research and industry report launch campaigns

Get your findings in front of the people who can act on them

Your report is approaching release. The research team has findings to explain, the leadership team has a position to establish, and members, partners and journalists need different information.

Biased plans and delivers research report launch campaigns for industry associations, peak bodies, professional services firms and organisations publishing work that matters to their sector.

We turn approved findings into clear messages, prepare spokespeople and coordinate media, stakeholder and owned-channel communications. We work with teams in Sydney and throughout Australia.

Discuss your report launch

Include the report topic, its current stage and any proposed release deadline in your enquiry.

Establish the significance

Explain what the research shows, who it affects and why it deserves attention now.

Keep the evidence intact

Work with the authors to preserve the context and limitations behind the headline.

Coordinate the release

Give contributors, spokespeople and internal teams clear responsibilities before the report becomes public.

Report launch experience with the Construction Industry Culture Taskforce

Construction trainees on a worksite, from the Biased CICT project portfolio

Biased supported the Construction Industry Culture Taskforce with the release of its Trainee and Interim Reports during an important period for construction-industry reform.

Our work included organisational positioning, key messages, a campaign roadmap, media materials, targeted outreach and content for LinkedIn and the organisation’s own channels. We translated technical research for government, industry and national business audiences.

The campaign secured 12 broadcast placements, eight print placements and more than 30 pieces of online coverage. Coverage included an Australian Financial Review exclusive, ABC Radio interviews and relevant trade and HR publications.

These results relate to the CICT campaign. The approach to your release will depend on the findings, audience and news environment.

View the Construction Industry Culture Taskforce project

When to bring Biased into the launch

The report is nearly finished and the launch needs a plan

You have a publication deadline, but the messages, audiences and responsibilities are still being decided. We establish the communications work required to release it properly.

The findings are strong but difficult to explain

Technical language, competing conclusions or a large volume of data is obscuring the main story. We work with your experts to identify what each audience needs to understand.

Several organisations need to approve the announcement

Authors, funders, board members and project partners all have a stake in the release. We organise the review process and resolve messaging questions before publication.

The findings are likely to be challenged

Your spokesperson needs to explain the evidence, respond to criticism and distinguish the research from the organisation’s recommendations.

Your communications team cannot absorb another campaign

We take responsibility for an agreed part of the launch or manage the communications through release and follow-up, working with your existing team.

Who we work with

Association CEOs and policy leads need findings to be understood by members, industry and government. Research and program teams need public-facing materials that accurately represent their work. Marketing and corporate affairs teams need a campaign that gives their organisation a credible contribution to the discussion.

Biased can support a single organisation or a collaboration involving research authors, funders and delivery partners. We agree who owns the evidence, who approves the communications and who speaks publicly.

What Biased delivers

Launch planning and positioning

Define the purpose of the release, priority audiences, key messages and the action you want readers to take. Build a practical schedule covering preparation, approvals, publication and follow-up.

Research translation and media materials

Develop the media release, findings summary, fact sheet, spokesperson quotes and questions and answers. Check public claims with the people responsible for the research.

Media strategy and outreach

Identify relevant national, business, industry, trade, regional and broadcast media. Prepare tailored pitches, assess suitable exclusive or embargo opportunities, manage enquiries and coordinate interviews.

Executive and expert preparation

Prepare CEOs, chairs and research spokespeople for questions about the findings, methodology, implications and organisational position. Agree who answers technical questions and who explains the recommendations.

Member and stakeholder communications

Write briefing notes, member updates, partner messages and supporting correspondence. Coordinate their release around the audiences that need advance notice or a more detailed explanation.

Website and campaign content

Prepare report landing-page copy, email announcements, LinkedIn content and partner sharing materials. Give each audience a clear route to read the research or take the next step.

Launch event communications

Where an event or briefing is part of the campaign, prepare invitations, speaker notes, presentation messages and media materials. Agree the event communications responsibilities with your team and producers.

Follow-up and reporting

Manage relevant follow-up opportunities, review coverage and assess campaign activity against the objectives agreed at the start.

Plan your research launch

Agree what the evidence allows you to say

Before pitching the report, we work through the findings with your research or policy lead. We check the population studied, the period covered, important qualifications and the difference between an observed result and a proposed response.

The aim is a message your spokesperson can explain and your research team can support. Claims in the release, interview briefing and social content should point back to the same approved evidence.

Your authors remain responsible for the research and technical sign-off. Biased takes responsibility for the communications within the agreed scope.

Give each audience a useful reason to read

The same report may serve several conversations. We adapt the emphasis while keeping the facts consistent.

Media

What is new, why it matters now, who is affected and which expert can explain it.

Members and industry

What the findings mean for their work, the organisation’s position and the practical response being proposed.

Government and other decision-makers

The relevant evidence, the implications and the specific issue the organisation wants considered.

Research partners and funders

Accurate attribution, agreed messages and materials they can share through their own networks.

Set the order of communication before publication

A launch schedule needs to account for more than the moment a PDF goes online.

We map approvals, spokesperson availability, stakeholder briefings, media approaches, website publication and partner activity. Where an embargo is appropriate, we agree its terms with the journalists involved and coordinate the supporting material.

If timing changes, we update the plan and the people relying on it. One person in your organisation should hold final approval so the release can move forward with a confirmed position.

Prepare for the difficult questions

Journalists and stakeholders may ask who funded the research, how the sample was selected, whether a finding has been overstated or why the organisation is advocating a particular change.

We help your spokespeople prepare clear answers, identify questions that need a technical expert and recognise where the evidence cannot support a conclusion. If an issue needs wider advice, we coordinate with your policy, legal or specialist team.

Keep the report useful after launch

There may be opportunities to develop commentary, member briefings, presentations, executive articles and follow-up content from the approved findings.

We identify which parts of the report remain relevant to different audiences and plan the next activity around that value. An annual or recurring report can also benefit from a consistent approach to comparing findings and explaining what has changed.

Choose the support your team needs

A complete report launch campaign

For an organisation that needs the messages, media activity, stakeholder materials and publication sequence planned and delivered together.

Additional capacity for an internal team

For a communications team that wants Biased to own defined work such as media outreach, spokesperson preparation or partner materials within a wider campaign.

Communications for a series of releases

For an association, taskforce or research-led organisation publishing several reports and needing a consistent position, process and public presence.

The scope sets out deliverables, responsibilities, approval requirements and budget. It also identifies any design, production, event or paid-media work required beyond the core communications brief.

Decide what success needs to look like

We agree the purpose of the campaign before selecting the measures. Useful measures can include coverage in relevant outlets, accurate use of priority findings, report visits or downloads, member engagement and qualified enquiries or briefing requests.

Where your systems can track audience actions, we include them in the review. Media volume and potential reach provide context; they do not establish policy change, public understanding or commercial results on their own.

Work directly with experienced communications people

Biased works closely with executives, internal teams and subject experts. The people shaping the campaign stay involved in writing the materials, preparing spokespeople and coordinating delivery.

Founder and Managing Director Biarta Parnham brings experience across specialist agencies and cultural institutions in Sydney and London. She holds degrees in communications and business. Biased’s CICT campaign provides direct experience of bringing technical industry findings to wider audiences.

Meet Biarta and the Biased team

Report launch communications in Sydney and across Australia

Biased supports organisations in Sydney, Western Sydney and throughout Australia. We can work remotely with national teams and coordinate in-person briefings or launch support where the engagement requires it.

The media and stakeholder approach follows the report’s audience. A national industry issue may need business and trade coverage; a finding affecting a particular community may need local or regional communication as well.

Questions about research report launch campaigns

When should we engage Biased?

Ideally, while the findings are taking shape and before the launch date is locked in. This gives us time to understand the evidence, organise approvals and prepare spokespeople. If the deadline is already close, send the current report and the outstanding decisions so we can assess the work required.

Can you work from a technical report written by our researchers?

Yes. Your report forms the evidence base. We work with its authors to develop public-facing messages and campaign materials, with technical accuracy checked by your nominated experts.

Do you conduct the research or write the technical report?

Our core role on this page is the communications campaign. Research design, fieldwork and technical analysis remain with your research team or appointed specialists. Any additional editorial or production support is agreed separately.

Can you work with our existing PR or communications team?

Yes. We agree the work Biased will lead, the channels your team will manage and how approvals and journalist contact will be coordinated.

Can a campaign support member engagement as well as media coverage?

Yes. Member updates, leadership messages, partner materials and briefing content can sit alongside media outreach so the report supports the organisation’s wider communications objectives.

Can you guarantee coverage or a particular headline?

No. Editorial decisions sit with the publication. Biased assesses the strength of the findings, develops relevant pitches and prepares your organisation to respond to interest.

Preparing to release research

Tell us what you are publishing, who needs to understand it and what you want the release to achieve. Biased can help establish the position and organise the campaign around it.