Not-for-profit communications and fundraising campaigns
Biased helps not-for-profits create campaigns that make the need clear, reach beyond existing supporters and give people a compelling reason to donate, volunteer, participate or partner.
Make the need clear
Explain what is needed, why it matters now and what support will make possible.
Reach more people
Carry the campaign through media, partners, supporters and the organisation’s own channels.
Give people a reason to act
Make the request for donations, volunteers, participation or partnership clear and compelling.
Trusted by not-for-profit clients to create impact
Not-for-profit teams rarely lack commitment. The challenge is turning complex work, urgent needs and competing priorities into a campaign people can quickly understand and support.
Senior involvement
Work directly with experienced people who understand the organisation, challenge the message and remain involved throughout delivery.
Campaigns tied to action
Every campaign is organised around what people need to do next donate, volunteer, attend, participate, advocate or partner.
Practical delivery
Biased develops the messages, media materials, campaign content and supporting communications needed to launch the work.
Connected communications
Keep leadership, fundraising teams, spokespeople, partners and public channels working from the same campaign position.
Bring Biased in when the campaign needs to do more than raise awareness
A fundraising appeal needs a stronger case
The organisation knows what it needs to fund but has not yet turned that need into a clear and persuasive public campaign.
Awareness is not producing action
People may recognise the organisation or understand the issue, but they are not donating, volunteering, registering or taking the next step.
The message has become complicated
Programs, statistics, internal language and competing priorities are making it difficult to explain what matters most.
An important campaign is approaching
A fundraising appeal, awareness period, report, event, anniversary or major milestone needs a focused position and coordinated launch.
The organisation needs new supporters
The existing community is engaged, but the campaign needs to move beyond familiar donors, volunteers and partners.
The internal team needs more capacity
Fundraising, marketing and communications teams are already managing ongoing work but cannot allow an important campaign to lose momentum.
Make the campaign easier to understand, support and share
Not-for-profit marketing should lead somewhere.
Biased establishes what the campaign needs people to understand, who needs to hear it and what action each audience should take.
Fundraising campaigns
Turn a program, service, project or urgent need into a clear case for donor support.
Awareness campaigns
Bring greater public attention to an issue, organisation, report or important body of work.
Volunteer recruitment
Explain why volunteers are needed, what their contribution involves and how they can participate.
Donor and supporter communications
Introduce the campaign, strengthen the request and keep existing supporters connected to its purpose.
Public relations and media relations
Find the strongest public story and take it to the journalists, publications and broadcasters that can extend its reach.
Partnership campaigns
Give businesses, community organisations and other potential partners a clear reason to become involved.
Experience across fundraising, partnerships, and earned media campaigns.
Biased has helped organisations earn media attention, reach new audiences and turn important messages into practical action.
Western Sydney Lakes
Western Sydney Lakes
Meals on Wheels
Meals on Wheels
Landcom – Sydney Metro Northwest Places
Landcom – Sydney Metro Northwest Places
Spectres Australia Pride Basketball
Spectres Australia Pride Basketball
QBD Books
QBD Books
Construction Industry Culture Taskforce
Construction Industry Culture Taskforce
What Biased brings to the campaign
Biased connects the campaign position, fundraising message, public story and practical delivery.
Campaign positioning
Establish the central idea, the need being addressed and the strongest reason for people to support it.
Media relations
Prepare media materials, approach relevant journalists and manage interviews, enquiries and follow-up.
Fundraising messaging
Develop the campaign proposition, key messages, donor language and calls to action.
Campaign content
Develop campaign pages, email copy, social content, supporter communications and materials for organisational channels.
Spokesperson and partner preparation
Give executives, ambassadors, board members and campaign partners clear messages and materials they can use confidently.
Support matched to the outcome your organisation needs
A fundraising campaign
For a program, service, project or urgent need that requires a stronger case for support and a coordinated public campaign.
Biased can help with:
- Campaign positioning
- Fundraising messages
- Donor calls to action
- Campaign pages and content
- Supporter communications
- Media relations
- Spokesperson preparation
- Partner materials
An awareness or participation campaign
For an issue, initiative, event or awareness period that needs greater public understanding and involvement.
Biased can help with:
- Campaign positioning
- Audience priorities
- Public messages
- Media materials and outreach
- Volunteer recruitment
- Participation messaging
- Ambassador preparation
- Campaign content
More campaign capability
For an internal fundraising, marketing or communications team that needs experienced support to deliver an important campaign.
Biased can help with:
- Campaign planning
- Message development
- Content production
- Media outreach
- Partner coordination
- Approval management
- Launch support
- Ongoing campaign delivery
Fundraising support where the campaign meets the public
Biased focuses on the public-facing part of fundraising: how the need is explained, how the campaign reaches people and how supporters are asked to respond. The work can include the case for support, campaign messaging, media relations, public content, supporter communications and coordination through to launch.
Biased does not replace the organisation’s fundraising systems, donor management processes, grant writers or major-gift specialists. Where other specialists are involved, Biased works alongside them to keep the public campaign clear, connected and consistent.
Work directly with Biarta Parnham
Biarta founded Biased in 2020 after developing her experience across specialist firms and cultural institutions in Sydney and London.
Her previous roles include Strategic Partnerships Manager at the Australian Museum and Development Manager at the National Art School. She holds a Bachelor of Communications in Public Relations and a Bachelor of Business and has served as a juror for the Mumbrella CommsCon Awards.
Biarta works directly with not-for-profit leaders and internal teams to clarify the campaign, strengthen the request for support and move the work from planning through to public release.
Not-for-profit marketing and fundraising frequently asked questions
What does not-for-profit marketing include?
Not-for-profit marketing is used to increase awareness, build support and encourage people to act.
Depending on the objective, it can include fundraising campaigns, public relations, donor communications, volunteer recruitment, campaign content, events, partnerships and advocacy.
Biased focuses on the campaign position, messages, media relations, content and coordination needed to move people towards a clear action.
Does Biased provide fundraising services?
Biased develops the public-facing position, messaging, content, media relations and campaign materials used to support fundraising.
We can help an organisation strengthen its case for support, develop its donor message and coordinate a fundraising campaign across relevant channels.
Biased does not provide donor database administration, grant writing or specialist major-gift management.
What is the difference between crisis communications and issues management?
Yes. Biased can establish the campaign position, audiences, messages, calls to action, media approach, public content and delivery plan.
The exact scope depends on the campaign objective, the organisation’s internal capability and the other providers involved.
Can Biased develop a complete fundraising campaign?
Yes. Biased can help the organisation explain the need clearly, find stories that will reach beyond its existing audience and develop campaign materials that give people a reason to respond.
Public relations and media outreach can also introduce the campaign to people who may not already know the organisation.
Can Biased work with our fundraising or marketing team?
Yes. Biased regularly works as an extension of internal teams.
We can provide additional capacity, take responsibility for a defined campaign or coordinate work involving leadership, fundraising, marketing, partners and external providers.
Can Biased improve a campaign that is already underway?
Yes. Biased can review the existing position, messages, materials, results and upcoming deadlines before identifying where the campaign needs greater clarity, reach or coordination.
We can strengthen a particular part of the campaign or help manage the remaining work through to completion.