KooE

KooE is an Australian-owned and manufactured skincare brand dedicated to creating innovative, effective, and environmentally conscious products.

Founded on the principle of “putting its best foot forward,” KooE combines cutting-edge research with natural ingredients to deliver low-inflammatory, minimal-ingredient skincare solutions that work. KooE is the passion project of Dr. Kate Edwards, a Kiwi-born podiatrist with over 19 years of experience. Dr. Edwards also runs City Feet Clinic in Sydney’s CBD.

Recognising a gap in the market for an easy-to-use, hard-working, and nourishing moisturiser that was non-greasy and suitable for feet, hands, and body, she decided to create her own solution that she could use to treat her own dry skin. This led to the birth of KooE and its flagship product, Balm Me.

Biased was brought on board to deliver a strategic public relations campaign for Balm Me and profiling Dr. Edwards as the brains behind this innovative new skincare product.

If you’re struggling with cracked heels, dry skin, keratosis pilaris, eczema or just looking to try a chic moisturiser that really works, check out KooE’s Balm Me.