Biased worked with Sydney Shimmer Festival to deliver a sophisticated and comprehensive earned media campaign.

Sydney Shimmer Festival was a colourful four-day celebration of the Darlinghurst and Oxford Street precincts. This free event was held from 13-16 October, 2022, and featured 15 creative workshops and over 30 live performances, food and drinks and more.

Biased helped the Sydney Shimmer Festival secure earned media coverage across a range of Sydney-based and national media publications.

Sydney Shimmer Festival was produced and directed by Electric ConfettiVEE Agency and Claire Edwards. Sydney Shimmer Festival was proudly funded by the NSW Government as part of the CBDs Revitalisation Program.

Photography by Michael Langdon and Kincade Photography

Festival PR


Sydney Shimmer Festival


Content and copy writing
Targeted media outreach
Strategic public relations
Media event hosting