Biased was appointed as strategic communications and media partner for Western Sydney Lakes, responsible for guiding the project’s public presence, elevating its profile, and aligning messaging across government, industry, media and community stakeholders.

We lead strategic communications planning, manage media relationships, and deliver ongoing content and stakeholder engagement to ensure the precinct’s story is consistent, considered and future-focused.

From day-to-day communications through to major announcements and events, we provide senior counsel, hands-on delivery and calm, strategic advice. We act as an extension of the internal team while bringing an external, media-savvy perspective.

Brand: FutureBrand
Photography: Q Agency
Explore Western Sydney Lakes
PROJECT

Communications & Media

CLIENT

Western Sydney Lakes

WHAT WE DO

Strategic communications
Stakeholder engagement
Media relations
Marketing content
Channel management
Event and partnerships and activations