Think of Biased as an extension of your team. We are a group of experts across marketing, communications, development and more, helping to bring your organisation into the spotlight.

Meet the core team:

Biarta Parnham

Founder & Managing Director

Biarta founded Biased in 2020 as a culmination of her experience at specialist agencies and cultural institutions in Sydney and London.

Biarta has worked in campaign development and strategy across a variety of sectors including government, tourism, lifestyle and not-for-profit. She has held roles as Strategic Partnerships Manager at the Australian Museum and Development Manager the National Art School.

Biarta has managed campaigns for brands including The Commonwealth Secretariat, Australian National Maritime Museum, WWF-Australia, National Geographic, Harper Collins, Australian Institute of Company Directors, Bridging the Gap Foundation, Garage Sale Trail, Collette Travel, Whyte & Mackay Whisky, MTV Australia, Landsec, Landcom, Meals on Wheels NSW, Willoughby City Council, Orange Regional Tourism, QBD Books, Good Things Foundation Australia, Lotus Dining Group, Tequila Daisy, and many more.

Biarta is commercially-minded and approaches communications with a business lens, combining marketing tactics to achieve wide-reaching results through integrated campaigns. She holds a Bachelor of Communications (Public Relations) and a Bachelor of Business from Charles Sturt University and is currently undertaking a Diploma in Law through the Legal Profession Admission Board. Biarta has also completed level 2 of of the globally-certified WSET wine course.

Piper Daly

Account Executive

Piper joined the team as PR & Marketing Coordinator in 2022, after successfully completing an internship with Biased.

She is currently studying marketing and media at Macquarie University and is passionate about planning and delivering strategic campaigns as well as exploring creative content across social media.

Piper supports Biased accounts including Mondoluce and QBD Books and has worked with clients including Lotus Dining Group, Shaffa, the Australian Haydn Ensemble, Redbird Chinese, Olsen Palmer, Vacanza Pizzeria, Meals on Wheels NSW, Sydney Shimmer Festival, Bridging the Gap Foundation and Landcom. Biased is delighted to have Piper on the team, sharing her considered approach, passion for client services, and love of travel.

Leo Chau

PR & Marketing Coordinator

Leo is an enthusiastic student currently completing his internship with Biased, while studying Communication (Journalism) and Law at UTS.

He has a great passion for writing and creative pursuits, with his work having already been published in ArtsHub. He joins the Biased team with a keen interest in the world of PR campaigns and marketing.

When he’s not at the desk, Leo is a lover of the arts and culture, and can often be found exploring Western Sydney’s food scene.

Jaslyn Galvin

PR & Marketing Coordinator

Jaslyn is a new addition to the Biased team, after initially coming on board as a PR & Marketing Intern.

A background working in premium Sydney hospitality venues has provided her with vast experience in customer service and a passion for working with people.

Drawing on her love of creativity, and with a natural flair for eclectic design, Jaslyn is excited to support Biased’s diverse mix of clients.

Outside of work, you will find her scouting the best and newest Sydney restaurants, as well as exploring her artistic endeavours.

So, if you need some honest advice about your marketing, comms or development activity, say hello to Biased