Grumpy Bums is a range of easy, bake-at-home products without added sugar, sweeteners or refined sugars – incorporating real ingredients and the natural sweetness of fruit.

The brainchild of food scientist and mum, Jo Leontiades, who has over 20 years’ experience in product development, retail and manufacturing in Australia, Grumpy Bums is revolutionising the way kids snack through its mini muffin and cookie range.

Biased is excited to help introduce Grumpy Bums to a wider audience by profiling the brand and its founder through engaging storytelling and public relations campaigns.

Images by Nest Lifestyle Photography
PROJECT

Brand Profiling

CLIENT

Grumpy Bums

WHAT WE’RE DOING

Strategic Public Relations
Media Releases
Targeted Media Outreach
Content and Copywriting
Product Sampling