Grumpy Bums is a range of easy, bake-at-home products without added sugar, sweeteners or refined sugars – incorporating real ingredients and the natural sweetness of fruit.

The brainchild of food scientist and mum, Jo Leontiades, who has over 20 years’ experience in product development, retail and manufacturing in Australia, Grumpy Bums is revolutionising the way kids snack through its mini muffin and cookie range.

Biased was proud to launch Grumpy Bums to a wider audience by profiling the brand and its founder through engaging storytelling and public relations campaigns.

Images by Nest Lifestyle Photography

Brand Profiling


Grumpy Bums


Strategic Public Relations
Media Releases
Targeted Media Outreach
Content and Copywriting
Product Sampling
Partnerships & Advertising Consultation