Biased partnered with QBD Books to deliver strategic public relations and communications support for one of Australia’s most loved retail brands.
Working closely with the QBD Books team as trusted advisors, Biased led the strategy, messaging and execution of communications designed to strengthen brand reputation, support commercial initiatives and elevate visibility for its national network of stores.
Our role
Biased provided end-to-end strategic advisory and public relations support across business-as-usual communications and campaign-led activity.
Our scope of work included:
- Strategic counsel and communications roadmapping
- Media strategy and targeted outreach for new store openings
- Launch communications for brand and commercial partnerships, including Sony Music vinyl
- Executive profiling and spokesperson positioning
- Issues management and media response
Our impact
Through a proactive and considered media strategy, Biased secured coverage across local, metro, national, trade and industry publications, as well as broadcast outlets.
This work helped reinforce QBD Books’ position as the largest Australian-owned and operated book retailer in the country, building awareness of key initiatives and ensuring the brand was consistently represented with clarity and confidence.
PROJECT
Public Relations
CLIENT
QBD Books
WHAT WE DID
Strategic communications
Public relations
Content and copy writing
Targeted media outreach
Issues management
Partnerships
