QBD Books

Delivering national media visibility and brand authority for Australia’s largest independent book retailer.

Biased partnered with QBD Books to deliver strategic public relations and communications support for one of Australia’s most loved retail brands.

Working closely with the QBD Books team as trusted advisors, Biased led the strategy, messaging and execution of communications designed to strengthen brand reputation, support commercial initiatives and elevate visibility for its national network of stores.

Our role

Biased provided end-to-end strategic advisory and public relations support across business-as-usual communications and campaign-led activity.

Our scope of work included:

• Strategic counsel and communications roadmapping
• Media strategy and targeted outreach for new store openings
• Announce brand and commercial partnerships, including Sony Music vinyl
• Profile not-for-profit partnerships including The Pyjama Foundation and MS Australia
• Executive profiling and spokesperson positioning
• Issues management and media response

Our impact

Through a proactive and considered media strategy, Biased secured coverage across local, metro, national, trade and industry publications, as well as broadcast outlets.

This work helped reinforce QBD Books’ position as the largest Australian-owned and operated book retailer in the country, building awareness of key initiatives and ensuring the brand was consistently represented with clarity and confidence.

“Partnering with Biased took the pressure off our team, allowing us to focus on delivering exceptional marketing campaigns while knowing our PR was in expert hands. Their communication was always excellent, the briefing process was straightforward, turnaround times were incredibly fast, and the quality of the work was consistently on point. They understood our brand, our objectives and our audience, making every campaign feel seamless. Biased helped elevate our profile nationally, strengthened our reputation within the publishing industry and reinforced our position as Australia’s largest Australian-owned book retailer. The results consistently exceeded our expectations.” – Margaret Milton, former Head of Marketing, Partnerships & Customer Experience, QBD Books.