Sydney Metro is working with Landcom to plan new places for communities to live, shop, work and play within walking distance of metro stations. Sydney Metro Northwest Places is transforming the developable lands around the stations into vibrant and loved places that are an essential part of community life.

Biased began working with Landcom in April 2020 to amplify its Sydney Metro Northwest Placemaking program through a marketing strategy which puts the community first.

Following a comprehensive audit and analysis of historical campaigns and channel performance, Biased created a strategy which would showcase the early placemaking program and generate community interest and engagement.

“Working with Biased is relaxed, professional and fun. They understand our brand and audience, and always deliver. The Biased crew is well integrated with our team and have regular catch ups to plan and prioritise our marketing needs. They frequently check in to provide updates and ensure milestones are on track. As experts in their field, they make marketing easy and always provide strategic advice that considers overall objectives and budget.” – Alexandra Boyce, Senior Place Manager, Landcom
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Sydney Metro Northwest Placemaking Marketing




Audit & strategy
Concept and event development
Content and copywriting
Email marketing
Social media
Photoshoot management
Stakeholder engagement
Public relations