While most vodkas are distilled from grain, corn and primarily starch-like potatoes, Mother of Pearl Vodka is distilled from premium Australian Pinot Gris grapes from Victoria’s world-class Mornington Peninsula and South Australia’s Limestone Coast. The grapes are picked late off the vine and distilled through a mature multi-level process with a unique filtration process that creates less heat on the palate, resulting in a smooth neutral base and a subtle creaminess, much like a pearl.
The brainchild of Australian entrepreneurs Nic Hancock and Nicola Thompson-Hancock, Mother of Pearl Vodka has been created and considered down to the very last detail.
Biased launched Mother of Pearl Vodka to market through a considered and targeted earned media campaign to ensure the product landed in the hands of the right tastemakers.
PROJECT
Australian Product Launch
CLIENT
Mother of Pearl Vodka
WHAT WE DID
Launch strategy
Media release
Media outreach
Media hosting
Media and influencer gifting
Industry insights and introductions
Partnerships and activations