Walk down a narrow alley between a 150-year-old church and a 19th-century inn to find a modern space celebrating the cosmopolitan cuisine and culture of Tel Aviv.

Owned by Israeli-born chef Erez Nahum, Shaffa brings its modern twist on Middle Eastern street food to the heart of Surry Hills.

Designed to evoke memories of Tel Aviv and its vibrant, bustling marketplaces and melting pot of Middle Eastern cuisine, Shaffa is bursting with personality, flavour-filled share plates and a creative, yet sophisticated drinks list.

The modern indoor-outdoor space is enclosed by a dramatic 10-metre-high glass roof and is equipped with a chef’s bar, dining space and a magnificent indoor bar, originally constructed in the 1850s.

Drawing on its breadth of experience in the hospitality, tourism, and lifestyle sectors, Biased worked with Shaffa to leverage its vibrant energy, consistently amplifying the venue’s presence across owned, earned and paid channels.

Photography by Kitti Gould.

PROJECT

Hospitality Marketing & PR

CLIENT

Shaffa

WHAT WE DID

Media relations
Influencer engagement
Email marketing
Social media management
Paid social ads
Website content consultation
Copy writing
Creative partnerships