In May 2021, acclaimed Alexandria roaster Stitch Coffee opened its flagship café and retail store in Ultimo. Led by founder Nawar Adra, the team serves an extensive range of ethically-sourced specialty coffee, matcha and chai, alongisde home brew equipment and merch designed by Evi-O studios

Biased managed publicity for the launch of Stitch Coffee’s new venture, and continues to support the brand’s publicity, in collaboration with Studio Sojourn. Coverage was secured in Time Out, Sitchu Sydney, Eat Drink Play, Hospitality Magazine, GQ Australia, Broadsheet Sydney, delicious and Urban List Sydney.

Images by Kitti Gould and Studio Sojourn
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Public Relations


Stitch Coffee


PR strategy
Venue launch publicity
Media releases and content
Media send-outs
Media hosting
Partnership strategy