PR agency for Brisbane organisations

Give your next business announcement a clear position and a coordinated release.

Your organisation has news to communicate, several people need to approve it, and the internal team is already managing a full workload. Biased helps Brisbane organisations get the messages, people and materials ready.

We provide public relations, strategic communications and marketing support for business announcements, research releases, major projects and campaigns. We work directly with executives and the teams responsible for delivery.

Based in Sydney, Biased supports organisations across Australia. For a Brisbane brief, we agree the remote collaboration, meetings and on-site activity the work requires.

Discuss your Brisbane brief

One agreed position

Give leaders, employees and partners a consistent account of what is happening and why it matters.

A practical release plan

Set the order of briefings, approvals, media outreach and publication before the announcement goes live.

Senior people doing the work

Work with the people who advise on the brief, write the materials and coordinate delivery.

When an announcement becomes more than a media release

Biased can take responsibility for the communications when a business decision creates work across several teams.

A Brisbane business is opening a new operation, entering a partnership or explaining a change in direction.
Research is approaching publication and the findings need a credible public position.
A project milestone involves government, delivery partners and affected stakeholders.
A leadership team needs to explain specialist expertise to customers and industry decision-makers.
Employees need information before an announcement reaches clients or the media.
An internal marketing team needs experienced capacity to get a priority campaign out the door.

Communications briefs across Brisbane’s business community

The starting point is the decision, project or offer your organisation needs to explain. These examples describe briefs we can help scope.

Professional services and corporate teams

Turn specialist knowledge into a useful public position. We can prepare executive commentary, business announcements and content that explains the firm’s offer, with clear approval responsibilities for the people contributing.

Property, construction and project organisations

Explain a confirmed milestone, partnership or next stage of a project. We coordinate the announcement with stakeholder briefings and supporting content, distinguishing the long-term proposal from what has been approved or delivered.

Health, education and research organisations

Prepare communications around a study, collaboration or service development. We work with subject experts on the evidence, messages and questions, then coordinate the release for media, partners and the organisation’s own audiences.

Manufacturing, logistics and business suppliers

Give a facility investment, new capability or supply-chain partnership a clear explanation. The same development may need different information for employees, customers, industry media and neighbouring communities.

Tourism, hospitality and event organisations

Prepare the story and campaign materials around an opening, experience or event. Connect publicity with practical information, spokesperson preparation and the website or booking journey people encounter next.

Charities, cultural organisations and industry bodies

Organise a campaign around a defined purpose: participation, fundraising, member engagement or public understanding. We develop the case, prepare the materials and coordinate contributions from leadership and partners.

Public relations and media relations in Brisbane

A Brisbane announcement may need to reach a Queensland audience, national business media or a specialist sector. We establish the story before choosing the outlets.

Media outreach

Identify relevant metropolitan, state, national and trade media. Prepare tailored pitches, media releases and supporting facts, then manage enquiries, interview arrangements and follow-up.

Key messages

Agree the central announcement, its significance and the evidence supporting it. Prepare spokesperson quotes and answers so leaders and partners are working from the same facts.

Thought leadership

Develop commentary around issues your organisation understands through its work. Shape executive articles and interview opportunities around an informed contribution, with supporting evidence and a clear point of view.

Event strategy and conceptualisation

Clarify what a launch or stakeholder briefing needs to achieve. Develop the concept, audience messages, invitations and speaker materials, and coordinate the communications with the team producing the event.

Brand partnerships

Explain what each organisation is contributing and what the partnership makes possible. Agree shared messages, spokesperson roles, attribution and the sequence of announcements.

Explore public relations and media relations

Strategic communications across the organisation

Customers, employees and project partners should receive information in an order that makes sense. We plan their communications alongside the public announcement.

Corporate communications

Develop the organisation’s position, communications priorities and executive messages. Prepare plans, statements and supporting materials for significant decisions, projects and ongoing organisational activity.

Stakeholder relations

Identify who needs a briefing, what they need to understand and who should contact them. Prepare partner messages, stakeholder correspondence and responses, with agreed owners and approval points.

Internal communications

Help employees understand the decision before they are asked about it. Write leadership messages, manager briefings, staff announcements and questions and answers aligned with the external position.

Explore corporate communications

Strategic advisory before the campaign begins

If the objective or offer is unsettled, we help resolve those questions before creating the campaign.

Commercial strategy

Clarify the commercial objective, priority audiences and offer. Turn that direction into communications and marketing priorities that reflect the organisation’s resources and the decision it wants people to make.

Not-for-profit fundraising

Define the case for support and the purpose of an appeal. Prepare the campaign messages and donor or partner communications around the organisation’s actual funding need and delivery commitments.

CSR strategy

Shape the focus and communication of corporate social responsibility activity. Connect the proposed initiative with the organisation’s purpose, the people involved and evidence of what can be delivered.

Strategic introductions and roadmapping

Assess the relationships that could help progress the objective and prepare a sequence of next steps. Any introductions are agreed in the scope and depend on fit, consent and available relationships.

Content marketing that supports the brief

Media interest is useful only if people can find a clear explanation when they follow it. We prepare the content that supports the announcement and the ongoing offer.

Audit and strategy

Review the organisation’s existing messages, content and channels. Identify conflicting information, missing material and the priorities for the next phase of work.

Value proposition

Explain who the organisation helps, what it provides and why that matters to the intended customer or stakeholder. Use language the sales, leadership and marketing teams can share.

Positioning framework

Create the core narrative, key messages, proof points and tone that guide executive statements, campaign materials and everyday content.

Campaign development

Translate the brief into a campaign concept, audience messages, deliverables and publication sequence. Identify the inputs, approvals and production required.

Email and website copywriting

Prepare announcement pages, service copy, newsletters and email communications. Give each piece a specific purpose and a clear next step for the reader.

Photography and videography direction and production

Develop the creative brief, shot requirements and interview themes. Coordinate photography or video production so the resulting material supports the agreed story and channels.

Organic social media content and channel management

Write content, coordinate approvals and manage agreed social channels. Connect executive and organisational activity with the wider campaign and keep published information current.

Crisis communications and issues management

When a situation becomes sensitive, the first task is to establish the facts, decisions and responsibilities. Biased can support executives and internal teams with:

Crisis preparedness planning: establish decision-making roles, escalation procedures, approval requirements and response materials before an incident.
Issues management: assess developing concerns and prepare a clear organisational position from confirmed information.
Media response: review enquiries, prepare statements and coordinate approved answers and follow-up.
Spokesperson training: practise key messages, interview responses and difficult questions before public appearances.
Liaison with legal advisers: coordinate communications with the organisation’s legal advice, responsibilities and confirmed facts.
Reputation recovery: prepare follow-up communications around verified actions, progress and stakeholder concerns.

Sensitive work is handled with discretion. Share any immediate deadline so we can assess the brief, urgency and availability. Communications support is coordinated with your operational and specialist advisers.

Discuss crisis communications support

Reach the people who influence the next decision

A Brisbane headquarters does not mean every audience is in Brisbane. Your customers may operate nationally, a project may affect a particular community, and an industry announcement may be most relevant to a specialist publication.

We assess each audience separately. The media plan sets out why the story matters to an outlet, which evidence supports it and who is available to explain the detail.

Where employees, partners or stakeholders need advance information, we coordinate those briefings with the public release. Editorial decisions remain with the publication; we do not guarantee coverage.

Give research a clear route from technical findings to public discussion

An industry report can involve authors, a policy team, executives, members and funding partners. They need an agreed interpretation before a journalist starts asking questions.

Biased helps identify the supported findings, prepare media and stakeholder materials, and organise spokesperson responsibilities. We separate what the research establishes from the recommendations the organisation wants to make.

The release can include member updates, report-page copy and partner content, with technical accuracy and sign-off retained by the appropriate experts.

Explore research and industry report launch campaigns

Keep a multi-party announcement moving through approvals

A partnership or project announcement can stall when every organisation is reviewing a different version. We establish the draft owner, agreed facts, spokesperson quotes and final decision-maker before circulation.

The working plan covers who hears first, when each channel publishes and how late changes are handled. Biased coordinates the materials with your team and the nominated contacts from partner organisations.

Your organisation retains responsibility for commercial, legal and technical decisions. We make sure the communications reflect the position those people have approved.

Explore corporate communications

Experience from Biased’s wider Australian client work

These projects show the responsibilities Biased has carried across corporate, media and campaign communications. Each example is attributed to the organisation and project involved.

Construction trainees on a worksite, from the Biased CICT project portfolio — Construction Industry Culture Taskforce

Construction Industry Culture Taskforce

Biased supported the release of the Taskforce’s Trainee and Interim Reports, translating technical research for government, industry and national business audiences.

The work included organisational positioning, key messages, a campaign roadmap, media materials and outreach. The campaign secured 12 broadcast placements, eight print placements and more than 30 pieces of online coverage.

View the Construction Industry Culture Taskforce project

QBD Books

Biased has supported QBD Books with public relations, business announcements, executive profiling and spokesperson positioning.

The work connects communications advice with media materials, coordinated announcements and outreach to relevant local, metropolitan, national and trade media.

View the QBD Books project

Tecco

Biased worked with Tecco and its digital and design partner to communicate the company’s capabilities and approach.

The work refined its tone of voice and developed website and project copy that explained the technology offering to its audiences.

View the Tecco project

What clients value

“Partnering with Biased took the pressure off our team, allowing us to focus on delivering exceptional marketing campaigns while knowing our PR was in expert hands.”

Margaret Milton, former Head of Marketing, Partnerships & Customer Experience, QBD Books

Biarta Parnham Founder, Biased

Senior involvement from the first brief to delivery

Biased works directly with executives, internal teams and subject experts. The people shaping the approach remain involved in writing the materials, preparing spokespeople and coordinating the agreed activity.

Founder Biarta Parnham brings experience across communications firms and cultural organisations in Sydney and London. Her previous roles include Strategic Partnerships Manager at the Australian Museum and Development Manager at the National Art School.

We agree how our role connects with your marketing team, creative partners and specialist advisers, with clear responsibilities for review and approval.

Meet the Biased team

How we organise the work

01 — Understand the brief

Review the organisation, audience, confirmed information and objective. Identify the deadline, existing materials and decisions still needed.

02 — Agree the responsibilities

Set the scope, budget, deliverables and approval process. Confirm partner, specialist, production and travel requirements before work begins.

03 — Prepare and deliver

Develop messages and materials, brief the people involved and coordinate the agreed media, stakeholder and content activity.

04 — Review and adapt

Assess the work against its purpose, report on the response and agree any further communications the organisation needs.

What we need from your team

Bring the decision or announcement you need to communicate. A useful first briefing covers:

The objective and the audiences that need to hear from you.
The announcement date, current materials and any unresolved decisions.
The evidence, spokespeople and partners involved.
The available budget and the person responsible for final approval.

We can help turn that information into a practical scope and identify the preparation needed before release.

Choose the support your organisation needs

A defined project

For an announcement, report, launch or campaign with a clear objective and delivery period. The scope can cover preparation, release and agreed follow-up.

Ongoing communications support

For regular media activity, executive profiling, stakeholder materials and content. We agree priorities and the level of involvement your organisation needs.

Experienced capacity within your team

For an internal team that needs Biased to take responsibility for a particular workstream or add delivery capacity during a busy period.

Share the brief, timing and available budget. We will explain the proposed deliverables, responsibilities and costs before the engagement starts.

Discuss the right support

Measure the work against its purpose

We agree the objective before selecting the measures. Depending on the brief, reporting can include relevant coverage, message accuracy, spokesperson opportunities, stakeholder responses and engagement with campaign content.

Where suitable tracking is in place, we can also review actions such as enquiries, downloads, registrations or bookings. Those results help assess the wider campaign; they are not automatically attributable to PR alone.

For ongoing work, the review also considers whether communications priorities are being delivered and whether published information remains accurate.

Supporting Brisbane teams from Sydney

Biased works from Sydney and can support organisations across Brisbane and South East Queensland. We do not operate a Brisbane office.

Remote briefings, shared review processes and agreed in-person activity are planned around the engagement. Travel, events and on-site requirements are identified in the scope before work begins.

For organisations with teams in several states, the same brief can coordinate regional, state and national communications without creating competing messages.

Questions about working with Biased

Can you support a Brisbane organisation without a local office?

Yes. Biased is based in Sydney and works with teams remotely. We agree any travel, on-site briefing or event requirements as part of the scope, with clear contacts and approval responsibilities.

Can you coordinate an announcement involving several organisations?

Yes. We can prepare shared messages, partner materials and a release schedule. Each organisation nominates its approvers, and we agree how changes and spokesperson requests will be managed.

Can you help a Brisbane business reach national media?

We assess national, state and specialist opportunities against the strength of the story and the audiences you need to reach. The campaign can include media materials, spokesperson preparation and supporting content. Publication is an editorial decision.

Can we engage you for a single research or report launch?

Yes. A defined project can cover positioning, media outreach, stakeholder materials and coordinated publication. Your researchers or subject experts remain responsible for the evidence and technical approval.

Can you work alongside our current marketing or PR team?

Yes. We can lead an agreed workstream or add experienced delivery capacity. The brief sets out responsibilities, existing relationships, channels and approval requirements so the work fits your team.

How much does PR support cost?

The fee depends on the deliverables, timing, channels and level of ongoing involvement. Share the brief and available budget so we can recommend a scope. Any travel, production or specialist costs are identified in the proposal.

Can you take over an announcement that is already underway?

Yes. We first review the approved facts, existing materials, deadline and outstanding decisions. We then agree the work needed to get the announcement ready and the responsibilities Biased will take on.

What does your Brisbane organisation need to communicate next?

Tell us about the announcement, project or priority your team needs help with. Biased will help establish the communications required and the scope to deliver them.

Speak with Biased